Hearing is Believing in new Mercedes-AMG cinema ad

The sound of a Mercedes-AMG E 63 S 4MATIC+ Sedan is impressive enough that they have foregone most visuals in favour of acousmatic sound recorded comprehensively and mixed into a 9.1 cinema format for a new ad campaign. You can find out more details and watch the ad at: https://lbbonline.com/news/new-mercedes-amg-campaign-aims-to-prove-hearing-is-believing/

How to Keep Your Sound Editor Happy

Jeff Hinton has written a post on the Frame.io blog about “How to Keep Your Sound Editor Happy”. Written from a Sound Editors perspective, it is a useful reference for video editorial staff and film-makers covering best practises for handing over audio to the sound editorial team. How to Keep Your Sound Editor Happy (According … Read more How to Keep Your Sound Editor Happy